Published: Friday, 19th June, 2009 8:00am

David Beckham introduces new limited edition fragrance

Fashion & Lifestyle

The epitome of masculine sophistication, David Beckham is admired by men and women the world over for his innate sense of style. Now, the essence of his instinctive elegance has been captured in his new fragrance: Pure Instinct. Available now, this modern, suave and sensual fragrance is destined to be the new style essential for men.

Immensely inspirational and naturally stylish, David Beckham uniquely spans the worlds of fashion, glamour and luxury. Confident and determined, success surrounds him because he acts on pure instinct when creating his celebrated personal style.

David sets global trends with his unique take on contemporary classic, edgy elegant fashion. Whatever he wears, he understands the value of adding those all-important finishing touches with his luxurious sought-after accessories, whilst recognising that less is certainly more when it comes to sophisticated style. With a perfect blend of elegance and sensuality, Pure Instinct is designed to be the ultimate accessory every man needs.

David comments: 'With Pure Instinct, I wanted to create an elegant fragrance that would work for the individual, whatever his style. I"ve enjoyed the process of working with Coty and I hope it"s a fragrance men enjoy.'

Pure Instinct is a fresh and characterful fragrance. It opens with an immediate sparkle of pomelo citrus notes mingling with the vibrant and sophisticated bite of black pepper and cardamon. At the heart, the clean, natural notes of silver sage, rosemary and lavender build to create a truly magnetic appeal. The fragrance then settles on a suave, complex base of tobacco leaves, oak moss and cedar wood heart, creating subtly leathery undertones. The result is a contemporary yet distinguished fragrance that exudes elegance - the ultimate finishing touch for every man with style.