Published: Friday, 18th September, 2009 7:00am

Discover the salon-kept secret colour treated blondes have been waiting for

Colour-treated blondes feel at their most beautiful with freshly coloured, renewed and vibrant hair.

They can feel at their least beautiful when their brilliant blonde changes shade, reveals brassy tones or loses that bright, just-coloured look.

The professionals behind the John Frieda Collection truly understand the desires of blondes and know what they want - salon-fresh bright and beautiful colour that stays true-to-tone day-in-day-out. With blondes in mind the new John Frieda Sheer Blonde Colour Renew range has been created - a shampoo and conditioner developed specifically for colour-treated blondes and containing breakthrough technology to instantly transform bland into beautiful and maintain that salon-fresh look for longer.

The John Frieda Sheer Blonde Colour Renew shampoo and conditioner are a true salon-inspired revelation: tailor-made for colour-treated blondes. Created to satisfy the needs of women who want their colour to maintain its tone and vibrancy between colour treatments, The John Frieda Sheer Blonde Colour Renew products also work to reverse the look of damage caused by colouring, while deeply conditioning the hair so that it maintains its condition as well as its tone. The unique formula contains a lavender colour-correcting technology, which is recognised on the colour wheel (a system that illustrates the interaction of colours) to be the most effective colour to neutralise yellow, and optical brighteners to reflect the light making hair look instantly brighter.

The John Frieda Sheer Blonde Colour Renew range works immediately to refresh blonde colour and neutralise brassy tones to leave colour-treated blonde hair noticeably brighter and silkier with improved texture and dazzling shine.

For optimum results use the John Frieda Sheer Blonde Colour Renew range as part of your regular haircare regime before, during and after you colour your hair and it will be transformed, renewed and kept salon-fresh.

John Frieda Sheer Blonde Colour Renew Tone-Refreshing Shampoo: RRP €8.49 for 250ml

John Frieda Sheer Blonde Colour Renew Tone-Refreshing Conditioner: RRP €8.49 for 250ml.