BOD: Tullamore's Midland Travel is "totes amazeballs"

Rugby legend Brian O’Driscoll thinks Tullamore’s Midland Travel is “totes amazeballs”, and there’s video footage to prove it.

Tullamore’s only travel agent, which specialises in sports packages, won the ad that was recorded by Brian O’Driscoll by coming up trumps in O2’s small business competition.

Two weeks ago Stephen and Tony Bernie from Midland Travel travelled up to Dublin for the shoot. It was quietly released online last Friday, and already has nearly 50,000 views on YouTube.

Having not met Brian O’Driscoll before the shoot, Stephen told the Offaly Independent the star was “100 per cent, good craic”.

The video begins with Brian professing that Midland Travel is “totes amazeballs”, before telling the director he won’t say that.

“Can we not just say something like Midland Travel are the best sports agency in Ireland, that they’ll sort out all your trips...football, rugby, golf, the races...make sure you’re in the heart of everything for the best deal?” Brian asks hopefully.

That gets a no from the director though, who suggests that instead of “totes amazeballs” Brian could instead say “awesometacular”, “smex” or “crunk”.

“Let’s just go with ‘totes amazeballs’,” Brian says, giving up.

“It was a great boost to get,” Stephen said of the ad. However we won’t be seeing Midland Travel incorporating “totes amazeballs” into its identity anytime soon.

“It’s probably not going to be our tagline,” he laughed.

If you would like to get in touch with Midland Travel, you’ll get them by calling 057 9326777 or checking out www.midlandtravel.ie.

In the meantime, you can check what Brian O'Driscoll thinks of them here.

http://youtu.be/hxem5whIJI8