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Electric Ireland launches Powering Rewards with SuperValu

Friday, 14th March, 2014 1:27pm

Electric Ireland launches Powering Rewards with SuperValu

Electric Ireland has launched its first loyalty programme, Powering Rewards, with Buckley's SuperValu, Birr  and Flynn's SuperValu, Banagher participating.
This is a special rewards programme for over one million Electric Ireland residential gas and electricity customers, which is designed to provide a choice of special rewards and treats.
Speaking at the launch, Electric Ireland Commercial Manager Ken McKervey said: “Electric Ireland is delighted to bring our Powering Rewards programme to all our residential electricity and gas customers.  We know our customers expect value and this programme is designed to thank and reward customers for their continued support. We have a terrific partnership with SuperValu, with their 223 stores around Ireland, and a range of brands on this initiative to offer our customers a great way to enjoy rewards each and every day. We hope people sign up at and start to enjoy the benefits of our reward programme. For the next eight weeks we are running a competition for 25 customers who sign up to win €200 off their Electric Ireland bill.”
Commenting on the new rewards scheme, SuperValu Managing Director Martin Kelleher said: “We are excited about our partnership with Electric Ireland and the choice and value it offers our shoppers. This new programme allows us to further reward our customers for shopping with us as they can now use their Real Rewards in a variety of ways. We have 223 stores embedded in communities across Ireland, we listen to our customers and know they want value across all bills and now we are in a position to provide even further savings for our shoppers.”  
Electric Ireland Powering Rewards features three main elements:
1. Powering Savings with SuperValu
Electric Ireland has partnered with SuperValu to create a customer offer which will be visible in SuperValu’s 223 stores nationwide. Customers can earn SuperValu reward points every time they pay their Electric Ireland bill and these points can be used to save €10 off their next electricity or gas bill. Customers can redeem one €10 voucher per bill giving a possible saving of up to €120 a year!
2. Powering Choice
Electric Ireland has organised great partnerships with a range of companies including Top Flight Holidays, and Lifestyle Sports. Our partners will provide exciting offers and discounts for customers registered at
3. Powering Experiences
Electric Ireland’s Powering Rewards programme will include competitions with fantastic prizes to give families and friends a “once in a lifetime” experience. The first competition is an all-expenses paid trip to London to the Graham Norton Show.
Customers can sign up via a dedicated website

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