Offaly short breaks promotion launched

Shannon Development, the Shannon Region Tourism Authority, will launch its new 2009 domestic tourism marketing campaign for South Offaly and the Shannon Region at Holiday World travel show in the RDS Dublin today (Friday). Holiday World, which attracts an estimated 100,000 potential holidaymakers, will be the launch pad for a range of tourism promotions which will benefit Offaly during the coming year. 'New short breaks promotions, a suite of new brochure material, radio marketing campaigns, new internet promotions and more emphasis on consumer targeting, are just some of the key components of Shannon Development"s 2009 domestic tourism marketing campaign,' said Pat Daly, Tourism Marketing Manager with Shannon Development. 'The domestic tourism market generates in excess of €125 million in annual revenue for the Shannon Region and we intend to build on this to ensure that 2009 will be an even better year,' said Mr Daly. Tourism market intelligence continues to highlight the importance of the short break market and this is an area that Shannon Development has been particularly focused. Short break enquiries account for over 50% of all internet holiday searches and are the most sought after holiday breaks.