Edenderry store manager features in Tesco campaign

An Edenderry staff member is one of Tesco Ireland's employees profiled by the company as it aims to shine a light on some frontline heroes.

Ger Lynch, store manager in Edenderry, is one of the subjects of leading Irish photographer and author Ruth Medjber, who was engaged by the company to capture the ‘the real stories of the real people behind the screens’ at Tesco Ireland.

Ger Lynch started out 17 years ago as a Security Guard and is now a Store Manager.

All those years ago, his manager saw something in him and encouraged him to drive forward. Now, that’s exactly what Ger champions in his store.

He is all about giving his staff the space, encouragement, and opportunities to grow, it’s his modus operandi.

He told Ruth that when he retires, it’s not going to be sales targets that he’ll be most proud of but seeing people do well in their lives.

Ruth says of Ger: “He points out that nobody starts a new job wanting it to be a negative experience, so he tries to harness that positivity from the start and allow people to enjoy their jobs. Mental health is a big factor in that and to keep spirits up in 2020 and distract from Covid, Ger started a fitness challenge for the team. It meant that people were communicating, exercising, getting fresh air, and focusing on some positive elements of their day, all while raising money for charity. I can only imagine how proud Ger’s old boss must be, seeing this former security guard do so much good for so many people.”