Lidl Tullamore is named first Pollinator-Friendly store in Offaly

Lidl Tullamore has become the first store in county Offaly to be named as a Pollinator-Friendly store under a major new initiative by the retail giant to increase biodiversity across Ireland.

Following the debut of the retailer’s first Pollinator-Friendly Store in Cork last summer, Lidl have commenced the roll-out of 20 more such facilities around the country by the end of this year, and the nationwide project was launched at Lidl Tullamore on Church Road

To launch the initiative, Lidl Ireland’s Head of CSR, Owen Keogh, was joined by Minister of State for Agriculture, Pippa Hackett, at Lidl Tullamore on Church Road.

Lidl’s Pollinator-Friendly Stores are an innovative concept whereby suitable surrounding areas at Lidl Ireland store locations are optimised to create an area of pollination promotion. Featuring reduced mowing practices, wildflower planting, an insect hotel and informative signage, these areas can look overgrown but are in fact a haven for pollinators like bees, butterflies and hoverflies, which are essential for the production of the fresh fruit and vegetables that Lidl Ireland is renowned for.

Encouraging customers to participate in the protection of Ireland’s natural biodiversity on an individual level, Lidl is selling a selection of pollinator-friendly plants and flowers in its 168 stores nationwide from this Thursday 20th May, including potted sunflowers, lavender, shrub peony, lupins, climbing jasmine, pepper plants and strawberry hanging baskets to name but a few.

Commending Lidl Ireland’s progressive work in the area of biodiversity, Minister of State for Agriculture with responsibility for land use and biodiversity, Pippa Hackett, said; “Encouraging our native biodiversity to flourish is incredibly important, and we all have a part to play in doing so. I am delighted to see Lidl Ireland taking the initiative and supporting Ireland’s national biodiversity with the roll out of their Pollinator-Friendly Stores, giving people across the country the opportunity to learn about and actively participate in the conservation and revitalisation of Irish biodiversity on an individual level.”

Lidl Ireland also announced today that they have become the first and only retailer in Ireland to design a biodiversity-focused farming standard in collaboration with a certified body. Developed in partnership with GLOBALG.A.P., the Integrated Farm Assurance Standard is an internationally recognised standard for sustainable agricultural practices and food production. This standard echoes years of research and stakeholder collaboration arriving at several essential compliance criteria which now include biodiversity specifications that the retailer is working alongside several of its more than 260 local Irish suppliers to integrate into its supply chain.