It's official: Birr people are sound

Birr has been announced as the August ‘Sound Town’ winner by Cadbury and Today FM, for its demonstrative sense of community and sheer appreciation for one another.

The people of Birr have a strong sense of community and are always willing to help and support each other in times of need.

Commenting on the announcement, Today FM’s Alison Curtis said: “When you look at 2020 and how it kept us all apart, it is communities like Birr that are reinforcing Ireland’s positive and unwavering reaction to this pandemic. We are a nation that tends to look after each other and that is truly evident in the way Birr have come together to support the town via volunteering. Their actions will inspire others to do the same and we are so thrilled to present Birr with the August 2021 Sound Town award.”

Sound Town’ is a Today FM and Cadbury Ireland initiative, which aims to shine a light on what makes Irish communities so unique, by awarding a ‘Sound Town’ status to communities that embody generosity, kindness and general soundness. Throughout the year, monthly winning towns are selected by Today FM’s Alison Curtis and presented with an official ‘Sound Town’ plaque. Each monthly winning town will be shortlisted for a chance to win €10,000, when the overall 2021 Sound Town winner is announced at the end of the year.