Offaly County Council visits Tourism Ireland in New York

Representatives of Offaly County Council met with senior executives from Tourism Ireland in New York for the St Patrick’s Day celebrations last week. They were briefed on Tourism Ireland’s ample promotional programme in the US for 2022.

This year, Tourism Ireland is rolling out its biggest ever programme of promotions in America, to restart overseas tourism to Ireland. Following a devastating two years for the tourism and travel sector, the programme will enable Tourism Ireland to upgrade its campaigns to save businesses and create jobs.

Tourism Ireland’s message is that Ireland is open for business again and they cannot wait to welcome back American visitors.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to meet with the representatives of Offaly County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year. We are rolling out our Green Button campaign right now – urging American travellers to ‘press the Green Button’ and book their trip to Ireland this year. Our extensive programme of high impact campaigns and promotions is targeting those consumers with the greatest potential to travel to Ireland. Our message is very simple: Ireland is open for business again and we cannot wait to welcome back visitors from the United States."

"Our St Patrick’s Day programme this year included an extensive programme of trade, media and consumer activity to restart overseas tourism. Our aim was to remind American holidaymakers that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. We’ve been taking every opportunity to capitalise on Ireland’s heightened profile around this St Patrick’s Day period."