Pippa Shelly who is Down Syndrome Ireland’s ambassador for the Woodie’s Heroes campaign.

Woodie’s Heroes annual fundraiser returns for 9th year

The 2023 Woodie’s Heroes campaign is now live, raising vital funds for four Irish charities. This is the 9th year of Woodie's Heroes which has raised €3 million for Irish charities since 2015.

This year, the campaign will run until Saturday 12th August. The charities are chosen by Woodie's colleagues through a vote and this year’s beneficiaries are ISPCC Childline, Autism Assistance Dogs Ireland, Down Syndrome Ireland and Make-A-Wish Ireland.

100% of donations go directly to the charities and are divided equally among them. It's easy for customers to get behind the initiative with three easy ways to donate: donate in-store at the till

Scanning the iDonate QR code to donate online, simply texting one of the below keywords to 50300 to donate €4: ISPCC to 50300 to support ISPCC Childline, AADI to 50300 to support Autism Assistance Dogs Ireland, DSI to 50300 to support Down Syndrome Ireland and MYWISH to 50300 to support Make-A-Wish Ireland.

*Each text cost €4. Our charities will receive a minimum of €3.60. Service Provider is Like Charity. Helpline 01 481 9311.

Woodie's CEO Damien Dwyer said: "We are thrilled to embark on our annual Woodie’s Heroes' campaign, dedicated to raising funds for four incredibly deserving children's charities.

"Now in its ninth year, this initiative would not be possible without the unwavering support of our dedicated colleagues, loyal customers, and valued suppliers, who have consistently come together to make a remarkable impact.

"Working together over the years, we have already raised €3 million for Irish children's charities which has made a meaningful difference. As we gear up for this year's fundraising efforts, we are filled with excitement and anticipation, confident that it will be our greatest year yet!

"Please get behind your local Woodie’s store on this journey and help us support Autism Assistance Dogs Ireland, ISPCC Childline, Down Syndrome Ireland and Make-A-Wish Ireland, from now until Saturday 12th August,” he urged.

You can view the ambassador stories and how to donate at https://www.woodies.ie website. Woodies in Athlone is located in the Kilmartin N6 Centre.