Singer/songwriter Rita Ora has teamed up with Penneys for a new range.

Rita Ora teams up with Penneys

Top fashion retailer Penneys is teaming up with global music superstar and style icon Rita Ora to launch a new multi-season fashion collaboration which will allow customers to shop her famous style for less.

Following days of speculation sparked by Penneys’ window black-out across its stores, Penneys unveiled Rita Ora x Primark: a versatile new fashion line almost two years in the making.

All pieces are designed to become wardrobe staples that can be loved, worn and shared season after season – a theme which will run throughout the partnership. The collaboration fuses Rita’s love of fashion with Primark’s 50+year history of providing quality essentials and the latest trends at the very best value on the high street.

“Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Penneys. I could always stretch my budget with so many great pieces from Penneys. Honestly, that is really when I learned how to get creative and play with fashion. Creating this collection with Primark has been very nostalgic for me, and I can’t wait for the world to see it,” commented the singer, who was born in Pristina, which is in modern-day Kosovo to Albanian parents.