The Sennheiser Audiophile Experience Center in Tullamore.

Headphones maker to offer 'audiophile experience' tours in Tullamore

Sennheiser, which has been manufacturing high-end headphones locally for more than 30 years, has announced that an 'audiophile experience centre' will be opening at its Tullamore premises this week.

The brand said that from this Wednesday (September 27) it "will open the doors to its inner sanctum for the first time, offering guided tours through the state-of-the-art facility that is home to many audiophile staples, including the prestigious HE 1".

The new Sennheiser Audiophile Experience Centre will also offer an extensive audio "tasting" of the various headphones and earphones made on-site at the premises in the IDA Business and Technology Park.

The brand is also offering audiophiles from all over the world a chance to win "the trip of a lifetime" to the Tullamore campus via competitions on the Sennheiser social media channels and Reddit.

"It all comes together in Tullamore: from the assembly of transducers right through to the packaging of the finished headphones, visitors can experience the full journey our audiophile headphones take," said Jermo Köhnke, Sennheiser Audiophile Product Manager.

"We are extremely proud to open the Audiophile Experience Centre and let them experience audiophile innovation firsthand."

​The Sennheiser plant in Tullamore opened in 1991 and has long been the main facility for manufacturing the transducers used in many of the brand's audiophile products.

It’s also where the acclaimed Sennheiser HD 600 series headphones have been manufactured for over two decades.

In 2022, the Sennheiser brand took the decision to unite the transducer manufacture and headset assembly in Tullamore under one roof—a rarity in the headphone industry.

Sennheiser said this not only improves transducer matching; it also enhances the overall quality and innovation that customers know and love from the brand.

​"Audiophile assembly is not easy," said Pat Fulton, Sennheiser Tullamore Plant Manager.

"It takes a lot of time and requires extreme precision and attention to detail as well as a lot of human interaction and passion. All of that can be experienced here in Tullamore – and our team is proud to share that with our future visitors from all over the world."

The Listening Room in the Audiophile Experience Centre.

Regarded as one of the leading audiophile headphone brands, Sennheiser said it has been preparing for visitors to experience the magic and passion with which these products are made.

During the guided tour, guests will not only see how the transducers and headphones are assembled; each will get hands-on experience building one of their own, complete with insights from key members of the Tullamore team.

No audiophile tour would be complete without an up-close look at the assembly of the legendary HE 1, complemented by hands-on listening sessions in the factory’s dedicated hi-fi room.

​In the coming months, the Sennheiser brand will offer members of the audiophile community the chance to win ‘golden tickets’, with which they will receive an all-inclusive Tullamore factory tour.

The brand said that, in order to ensure an intimate and personalized experience within a live, dynamic production environment, Audiophile Experience Centre tours were currently being provided on an invite-only basis.

It said additional details would follow later this year via the Sennheiser social media channels and Reddit.