'Be More Tullamore' campaign launched
Tullamore DEW recently launched its new 'Be More Tullamore' campaign to show how proud it is of its hometown roots and how the local community keeps it grounded during international success.
Tullamore DEW launched the ‘Be More Tullamore’ campaign, acting as a love letter to Tullamore, the advertisements for which will be seen right across the world.
The new campaign showcases candid local ‘Tullamorians’ throughout its advertising.
The focus of the campaign is to celebrate Tullamore and the unique community spirit that it encompasses. Tullamore DEW today employs over 100 local people at the distillery, making it an integral part of the local economy.
Senior Brand Manager for Tullamore DEW, Emma Slevin, said: "Being the world's second-largest Irish whiskey brand, we're proud of our journey, but even more proud of our roots. Tullamore is more than a name; it's our home. We wanted to share a little of what makes Tullamore town so special with the world, so we're very excited to today launch our new campaign that does just this, in countries right across the globe.”
“We began crafting whiskey in Tullamore back in 1829, long before the era of push notifications and photo filters. We wanted our new campaign to highlight the enduring values that continue to drive our success. We hope it serves as a reminder of what matters in life. genuine friendships, authentic conversations, and being in the moment. Cheers to that.”
Tullamore DEW is notably popular in areas such as the Nordic countries and in Central Europe and is the number one selling Irish whiskey in Sweden and the Czech Republic.
Speaking about Tullamore DEW’s popularity in Sweden, Swedish drinks aficionado and renowned content creator, Robin Bruhn said: “I'm a big fan of Irish whiskey and ever since my first sip of Tullamore DEW I've always considered this to be a no fuss whiskey that never fails to impress with its unique and fruity flavour. By itself or in an Irish coffee Tullamore DEW is the whiskey I'm always recommending to buy if someone here in Stockholm asks me for the best bang for their buck Irish whiskey.”
Tullamore DEW is ranked as the No 2 Irish whiskey sold globally. Almost 200 years since its establishment, Tullamore DEW is still crafted and produced in Tullamore.