Paralympics star Turner features in new campaign for Paris 2024

Portarlington’s Nicole Turner features in PTSB's new ‘The Human Behind the Athlete’ campaign as part of its title sponsorship of the Irish Olympic and Paralympic teams.

Swimming ace Turner is from Garryhinch, Portarlington, on the Offaly side of the border with Laois.

The campaign, featuring Paralympic swimmer Turner, was created by Publicis Dublin and portrays the human behind the athlete on their path to the Olympic Games and Paralympic Games in Paris 2024.

Many people may look upon the Olympics and Paralympic athletes as if they were superhuman, with their only role to go out and represent Ireland.

But this campaign tries to recognise that behind every athlete, there’s a human who started it all, who gets up every morning and faces every challenge head on, even when it feels like the odds are against them. The film tells the story of the weight of expectations and pressures that athletes experience each and every day, right up to the moment they compete.

In addition to Nicole Turner, the content features such sporting stars as Kellie Harrington, Rhys McClenaghan, Paul O’Donovan, Fintan McCarthy, and Jordan Lee, who are among eleven PTSB ambassadors representing Team Ireland at the Olympic Games and Paralympic Games Paris 2024.

The campaign shines a light on what an average training day looks like for the athletes, showing the hard work, dedication and commitment they show every day in order to represent Ireland on the world stage.

The campaign was created by Publicis Dublin, produced by Motherland and shot by renowned writer and director Cameron Thuman.

Ger Mitchell, CHRO & Corporate Development Director at PTSB, said: “The sponsorship of both the Olympic and Paralympic teams for the Paris 2024 Games is one of the largest sponsorships ever undertaken by PTSB. As we move closer to the Games, which take place this summer, we are stepping up activity to further highlight our support of Team Ireland.”