Birr financial advisory firm joins Fairstone network

Fairstone Ireland has continued its rapid expansion with the announcement of its twelfth strategic partnership, welcoming Offaly-based ERA Financial Planning Ltd. into its growing national network. This milestone coincides with the achievement of €2.5 billion in assets under management (AUM), further cementing Fairstone’s position as Ireland’s fastest-growing provider of independent financial planning and wealth management.

Based in Birr, ERA Financial Planning is a respected, family-run advisory firm led by Managing Director Aidan O’Neill. Known for its trusted, personalised approach and long-standing client relationships, ERA will transition to the Fairstone brand under the agreement while retaining its leadership and team. This ensures clients continue to benefit from the firm’s relationship-driven service, now enhanced by Fairstone’s scale, infrastructure, and investment expertise.

With twelve partnerships in Ireland and more than 100 across the UK and Ireland, Fairstone continues to execute its proven Downstream Buy Out (DBO) model, enabling high-quality advisory firms to grow sustainably while preserving their client-first ethos.

Paul Merriman, CEO of Fairstone Ireland, commented: “We’re delighted to welcome Aidan and the ERA team into Fairstone. Reaching €2.5 billion in AUM is a major milestone, and this partnership strengthens our mission to build a truly national, client-centric advice business that delivers the very best financial solutions to individuals and families across Ireland.”

Aidan O’Neill, Managing Director of ERA Financial Planning, added: “Joining Fairstone represents an exciting next chapter for us. We are dedicated to helping clients achieve their financial goals. Partnering with Fairstone allows us to enhance that commitment with greater resources and expertise, while maintaining the personal service our clients know and trust.”

With ERA Financial Planning joining the group, Fairstone Ireland continues to expand its nationwide footprint, combining local expertise with national strength to deliver exceptional outcomes for clients and redefine standards within Ireland’s financial planning sector.