Ireland's domain registry launches Digital Trust Mark
A new service is being launched by Ireland’s national domain registry .IE, called Digital Trust Mark, which they describe as an NCT for your online identity.
New data from Amárach has shown that almost one in five of Ireland’s top companies have experienced significant cyberattacks over the last two years.
This safety feature will help protect your online identity, websites, and emails, displaying a distinctive symbol that indicates businesses are operating to the highest digital standards.
Louise McKeown Doogan, Chief Growth Officer at .IE said “If you have an online presence, you can now be assessed on DigitalTrust.ie in just a few clicks.
“Once an organisation applies, their website, email and domain setup is assessed using a proprietary scoring evaluation that checks against industry-defined best practice.
“These checks confirm that digital fundamentals are correctly configured, responsibly managed and set up to support trust and reliability online.
“We live in an age where some ransomware companies now have customer care departments, and the online health of the nation needs to improve as a consequence.”
Amárach conducted research on behalf of .IE, where they surveyed 354 essential Irish firms in January, which followed the Garda data from last week, saw fraud-related crimes up 137% in the last 12 months.
Louise said, “Our findings are concerning, particularly when we know phishing scams and the exploitation of system weaknesses are the most common ways that attackers gain access.
“An online presence that appears to function may not always demonstrate the authenticity and trustworthiness customers expect.
“Until now, there has been no visible way for consumers to know that a website meets a recognised standard, and no way for businesses or organisations to signal that they do.
“The mark signals that they demonstrate authenticity, responsible digital practice and a trustworthy online experience.
“We hope it will become a digital equivalent of the NCT and an essential part of interacting online in Ireland within the next year.”
The Digital Trust Mark is available for .com domains, aswell as .IE and any other domains that are used by Irish organisations.