A scene from the 2025 Tullamore Show.

Tullamore Show and FBD extend partnership for another five years

Tullamore Show has extended its title partnership with FBD for another five years.

A joint statement today said: “We are delighted to announce and celebrate the continuation of our sponsorship partnership, one that has been renewed with confidence, strengthened by progress and defined by shared success.”

Celebrating its 35th year, the Tullamore Show & FBD National Livestock Show is scheduled this year for August 9 at the Butterfield Estate on the outskirts of Tullamore. Situated on 250 acres of show grounds with a competition’s prize fund of €180,000, this year’s show promises to break the phenomenal records achieved in 2025 where over 800 trade stands and 65,000 people attended Ireland’s Premier Show.

Tullamore Show Chairman John Keena said: “We are thrilled to have FBD continue their title sponsorship of the National Livestock Show where the quality of livestock reflects the very best in Europe. Our unique partnership has allowed Tullamore Show to evolve with backing and support of FBD. Tullamore Show depends on the loyalty of all sponsors, and for this we are very grateful”

John Cahalan, Chief Commercial Office at FBD, said: “Farming is at the heart of FBD, and our continued partnership with the Tullamore Show reflects our long-standing commitment to farming families and rural communities. The Tullamore Show is a highlight of our own calendar each year and a great opportunity to meet and engage with our customers, while supporting an event that champions excellence in livestock, innovation and sustainability.”

FBD Insurance became proud partners in introducing the “Speaker's Corner” in the newly established Sustainable Livestock Village, allowing a platform for farming discussions on sustainable practices and practical solutions, with specific focus on generation renewal and succession planning.

Applications for trade stands are now open and close on May 1. Tickets are on sale now and are available at www.tullamoreshow.com For further details please contact the Show Headquarters on (057) 9352141.