30 new jobs for Tullamore with opening of Choice Store

Tullamore's retail landscape is about to get a welcome boost with the opening of a new lifestyle store, and the creation of 30 new jobs.

Choice Stores, a 100% Irish-owner retailer, will open it new retail store in Units 1-3 Riverview Retail Park, opposite Aldi, on Thursday, June 26.

Local customers of the new Choice Store can look forward to over 25,000 products across 20 departments. As well as everyday essentials, the new store will also offer lifestyle inspiration across a vast range of categories including “Home Living, Pet Care, Cleaning and DIY” with plenty more to discover.

Founded in 1976, Choice Stores offers customers great value across home, lifestyle, and seasonal ranges. With a strong reputation for customer service, a growing nationwide footprint, and a trusted presence in communities, Choice continues to bring affordable everyday products to Irish households.

Choice has also built a reputation as Ireland’s go-to destination for seasonal goods, offering one of the largest selections of garden, outdoor living, Halloween, and Christmas products available anywhere in the country.

Ken Fox, Managing Director of Choice, said the company is “thrilled” to be opening their 12th store in the vibrant community of Tullamore, which has “a proud tradition of supporting local businesses.”

He said the new opening represents the commitment of the company to growing their footprint while supporting local employment and delivering everyday value to Irish families. “We are proud to be creating over 30 new jobs as well as partnering with numerous local contractors during the store’s development and we look forward to welcoming the Tullamore community through our doors to celebrate this exciting milestone” said Mr. Fox.

Deputy Tony McCormick has warmly welcomed the news of the new retail offering for Tullamore and the creation of 30 new jobs, describing it as “a very positive development” for the town and county. “Choice offers exactly that—greater choice for consumers across the county, with a wide range of affordable products under one roof. It’s great to see continued investment in our local economy, and I wish the entire team at Choice every success as they open their doors in Tullamore" said Deputy McCormack,

The official grand opening will take place on Thursday, June 26 at 11am, with special guests including local TD Tony McCormack and popular social media personality Rachel Gorry. The day promises to be a celebration, featuring live broadcasts from Midlands Radio, entertainment, and exclusive opening weekend offers, giveaways and prizes.

The launch is part of Choice’s 2025 growth strategy, which includes new store openings, sustainability initiatives, and enhanced online and omnichannel capabilities.