TikTok Shop makes debut at Ploughing in Tullamore
TikTok Shop is coming to Tullamore for the first time at the National Ploughing Championships, bringing Ireland’s biggest LIVE shopping experience to the heart of the country.
At its Tigh TikTok (TikTok House) space, top Irish brands, including several Guaranteed Irish businesses, will host LIVE shopping sessions across all three days, letting visitors see products in action and shop in real time.
The move comes as TikTok Shop sales in Ireland have surged by triple digits since January 2025, with local businesses using LIVE shopping to connect with customers nationwide.
Two of Ireland’s top FarmTok creators, Fin Walsh (@fin_walsh99) from Limerick and Katie Larkin (@theabbeycowgirl) from Galway, will host sessions, bringing their farm expertise to the digital stage and helping Irish brands shine.
Tigh TikTok promises a must-see experience at this year's Ploughing Championships, giving attendees a front-row seat to the future of e-commerce in Ireland.
See the full schedule below:
Tuesday, September 16
Fior Jewellery (10:00am – 12:00pm) – The Irish brand, known for Claddagh rings and Ireland map necklaces, will feature an exclusive bundle including the Ireland Map Necklace, Grá necklace, and Grá Bracelet.
BareByVogue (12:30pm – 2:30pm) – Cork-based self-tanning brand by Vogue Williams, which saw a 600% sales surge via TikTok LIVE earlier this year, will showcase its inclusive, skin-friendly products.
BabyBoo (3:00pm – 5:00pm) – Cork baby clothing brand, co-founded by two mothers, will launch an exclusive bib celebrating the Ploughing 2025.
Wednesday, September 17
KASH Beauty (10:00am – 12:00pm) – Trendsetting Irish beauty brand founded by TikTok creator Keilidh Cashell, leveraging TikTok Shop to reach new audiences.
Gigi Supplements (12:30pm – 2:30pm) – Female health brand offering hormone-focused supplements, now generating 10% of monthly sales via TikTok Shop.
BPerfect & Voduz (3:00pm – 5:00pm) – BPerfect, a leading cosmetics brand, and Voduz, a haircare brand, will showcase their top-selling products, including makeup essentials and haircare bundles, reflecting recent TikTok sales growth of over 125%.
Thursday, September 18
KissMyLips (10:30am – 12:00pm) – Cork clothing brand founded by Isabella Harte at 16, now achieving tens of thousands in monthly TikTok Shop sales.
Sugar Plum Sweetery (12:30pm – 2:30pm) – Mullingar-based chocolatier and gifting business, known for its Dubai chocolate bar, will highlight TikTok collaborations and customer engagement.