Offaly to star in popular Italian TV show reaching 2.7 million viewers

A popular Italian TV show called Amarsi un po' – Istruzioni per l'uso (which roughly translates as ‘Loving Yourself a Little – Instructions for Use’) has been filming in Offaly this month.

The show focuses on health, wellness and self-care and has around 2.7 million viewers per episode.

Four episodes of the show were filmed in Ireland, and co-produced by Tourism Ireland. They are set to air in the coming months on national Italian TV channel La7.

The show is presented by two well-known Italian personalities, dancer and presenter Samanta Togni and Olympic swimming champion Massimiliano Rosolino.

The filming schedule included fishing near Shannonbridge and a cruise from Shannonbridge to Clonmacnoise with Silverline Cruisers.

Marcella Ercolini, Tourism Ireland’s Manager for Italy, said: “Tourism Ireland was delighted to support the filming of ‘Amarsi un po' – Istruzioni per l'uso’ in Ireland.

"The four episodes filmed here will showcase the many ways Italian holidaymakers can relax, recharge and enjoy the outdoors on a holiday in Ireland. With around 2.7 million viewers per episode, it’s a great way to highlight Ireland as the perfect place to truly unwind and disconnect.

“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to inspire Italians to put Ireland on their holiday wish list.”