Tesco brings low price grocery campaign to Offaly

Last Tuesday Tesco Ireland reopened its stores in Offaly unveiling a radical price shift which brings reduced grocery prices to consumers in the county. The move follows the highly successful launch of the price programme in 51 stores to date in counties Louth, Cavan, Monaghan, Sligo, Donegal, Roscommon, Mayo, Galway, Meath and Dublin. The Tesco stores in Birr, Edenderry and Tullamore closed on Sunday and Monday and reopened on Tuesday with major price reductions and improved range and choice for consumers in County Offaly. The prices of thousands of goods at the Tesco stores in Offaly have been reduced by an average of 22% with many prices down as much as 30%. Prices have been reduced across all categories including bread, dairy products, meat products, packaged groceries, baby products, health and beauty, ready meals, household and many more. Significant reductions in the prices of milk, meat and poultry took effect in the past months in Offaly and elsewhere. Mr Joe Ryall, Store Manager at Tesco Tullamore, said: "Today's announcement is a significant development for consumers in Offaly making grocery shopping more affordable for customers who are facing tougher economic times. The reductions we are announcing today will bring down the cost of grocery shopping by as much as €50 per week." "Many local consumers who have taken to travelling to the North for shopping will now find it just as cheap to shop in Tesco stores."