Think pink bra straps and help support The Marie Keating Foundation

The bra strap is this season's must have fashion accessory and for the month of October, for every promotional pink bra strap purchased on line at www.brastraps.ie, 20% will be donated to The Marie Keating Foundation. There is a choice of two pink bra straps, a pink beaded Fair Trade pair priced €49.95 and a pink diamante pair priced at €24.95, both of which come in a pretty organza bag embossed with a pink ribbon. The Fair Trade bra straps are sourced both from Capetown in South Africa and Cali in Colombia where women artisans work in cooperatives to produce these unique designs. These enterprises provide job opportunities for previously unemployed women and empower women through work. Funds raised from the sale of the pink bra straps will go directly towards the work that The Marie Keating Foundation is doing in assisting those with breast and other cancers who require financial support. The foundation also provides an education service through its community mobile units which reach out to as many people as possible.  "We are delighted that the sale of the pink bra straps will help with the continued development of The Marie Keating Foundation," commented Linda Keating, Director of Fundraising at The Marie Keating Foundation. "Support from companies, no matter how small all contributes to the necessary work that we do, and the support we provide," she added. www.brastraps.ie was launched in December 2008 and offers a large selection of ornate bra straps which can be described as shoulder jewellery to glamorise anything from a simple vest top to that sexy black number. The hand beaded bra straps suit all ages and pockets ranging in price from €14.95 to €59.95 for Swarovski Crystal bra straps. Each bra strap is unique and comes in a fantastic selection of colours and styles.  Brastraps.ie is the brain child of Carmel Knight who is originally from Limerick but now living in Dublin. With the growth in popularity of internet shopping and year on year increases in online sales, Carmel felt there were opportunities for online retail projects. While on holiday two years ago, she came across bra straps and immediately thought "what a great idea". "Protruding bra straps are now a common sight and have the potential to destroy an outfit, so I thought why not glamorise them instead," she said. With this in mind www.brastraps.ie was born. According to Carmel: "Our objective is to offer a unique, quality product which is both glamorous and affordable. With the sale of the pink bra straps we are delighted to be able to offer support to the great work that The Marie Keating Foundation is doing in educating the public and promoting the benefits of early detection of breast cancer. The pink bra straps and the entire range is currently available online from www.brastraps.ie and a small number of retail outlets with free delivery within the EU."