New season at A|wear
Sharp shoulders, military detailing and a sprinkling of sequins marks the arrival of autumn winter for Ireland's favourite high street brand A|wear. Think architectural shoulders and strong cuts as the jacket returns to take centre stage this season. Tailoring is structured and sharp as glamorous knitted day dresses are balanced by neatly defined waists. The season promises to excite with clear attention to detail and must have statement pieces seen across the entire collection. Speaking on the launch of autumn/winter 09, CEO A|wear, Annmarie Flood said: "Our customer is yearning for that something special, something that she can fall in love with but is also affordable. The A|wear collection always allows her the luxury of selecting not just one investment piece but two or three must haves pieces that will carry her through the entire season. My personal favourite and one to watch out for this autumn is the Balmain inspired knitted dress. Not only does it deliver on desirability and wearability but it's the most talked about look of the season. At just €36, it allows the A|wear customer wear a designer inspired fashion piece at a purse friendly price." Jackets This season, the hero piece for your wardrobe will definitely be a trophy jacket…..it's the last thing you put on but the first thing everyone sees. A|wear adopts 'Balmaina' this season with a key drummer boy jacket with bold tennis ball shoulders. This is followed swiftly by peaked shoulder jackets and blazers. Leather is also a key trend with 100% leather military styles for just €120 and draped leather styles to follow later in the season. Knitwear & Dresses The knitted boyfriend cardigan in all its guises supports your wardrobe from day to night this season. From logo detailing to glitter and animal prints, A|wear has it covered with prices from as little as €20. Watch out for the statement knitted cape in an autumnal palette of grey, teal and navy and the box style sequin knitted jacket in taupe…perfect for updating any little black dress this winter. Trousers & Denim The jumpsuit is here to stay for autumn with added ruffle front detailing and elasticised hems. Also watch out for the shorter style playsuits in animal prints…wear with a fitted blazer for a touch of sophistication. Accessories The spotlight falls firmly on the waist this season as coats are accompanied by wide and buckled leather belts to define your look. This autumn, with the launch of Coco Chanel, chain detail straps and quilting are key, seen across bags and wallets in lots of different colours and prints. The trend for studding and rivets hot from the catwalk are also really important seen across big oversized bags, so be sure to add a key piece to your autumn wardrobe. A|wear is located in Tempest, Tullamore.