Offaly Independent

Published: Friday, 14th March, 2014 3:05pm

Offaly XL store takes top prize at XL Store of the Year Awards

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Scully’s XL store in Daingean was honoured for excellence at the recent XL Store of the Year Awards.

Mary and Enda Scully’s storewon the award for Best Promotional Offering.

Retailers from all over Ireland gathered at the Newpark Hotel, Co. Kilkenny, for the awards ceremony run by BWG Foods, owners and operators of the XL brand.

The XL Store of the Year Awards are only given to stores that pass a tough year-long inspection, including visits from mystery shoppers.  Now in their fifth year, the Awards attracted a record 165 entrants from all across the country.

Willie O’Byrne, Managing Director of BWG Foods, paid tribute to all 16 winners and 38 finalists on the night.

He said:  “XL retailers take pride in serving their local community at the highest possible level, so it is no surprise to see so many have enrolled in the XL Store of the Year Awards programme. By striving to meet these exacting standards they help improve not just their own stores, but the XL brand as a whole across Ireland.”

XL was the biggest growing convenience retailer in the country last year, now with 222 stores, and John Moane, Managing Director of BWG Foods Wholesale Division, said it’s not hard to see why.

He said: “XL retailers have a passion and drive for business, and a real knowledge of and loyalty to their local community. I’d like to congratulate our very deserving county Offaly winners, Mary and Enda Scully, on their award tonight. I’m sure we’ll see even more XL retailers at the awards ceremony next year.”



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